Store design updates lead us to a total refresh of the packaging for Call It Spring — to helped extend the expression of the brand in the post purchase phase. Easily recognizable and adaptable across different treatments for different campaigns, a new Leaf icon seamlessly integrated with the existing logotype and helped bring character to the overall brand. It was applied to everything from product hardware, packaging, campaigns and furniture. We also introduced a new set of coulours to revive the original look and feel. Introducing cord to the new box design helped decrease the use of bags, and replacing the larger plastic bags with dip dye kraft paper designs improved overal use of material.
Store design updates lead us to a total refresh of the packaging for Call It Spring — to helped extend the expression of the brand in the post purchase phase.
Easily recognizable and adaptable across different treatments for different campaigns, a new Leaf icon seamlessly integrated with the existing logotype and helped bring character to the overall brand. It was applied to everything from product hardware, packaging, campaigns and furniture. We also introduced a new set of coulours to revive the original look and feel. Introducing cord to the new box design helped decrease the use of bags, and replacing the larger plastic bags with dip dye kraft paper designs improved overal use of material.
Store design updates lead us to a total refresh of the packaging for Call It Spring — to helped extend the expression of the brand in the post purchase phase. Easily recognizable and adaptable across different treatments for different campaigns, a new Leaf icon seamlessly integrated with the existing logotype and helped bring character to the overall brand. It was applied to everything from product hardware, packaging, campaigns and furniture. We also introduced a new set of coulours to revive the original look and feel. Introducing cord to the new box design helped decrease the use of bags, and replacing the larger plastic bags with dip dye kraft paper designs improved overal use of material.
Store design updates lead us to a total refresh of the packaging for Call It Spring — to helped extend the expression of the brand in the post purchase phase. Easily recognizable and adaptable across different treatments for different campaigns, a new Leaf icon seamlessly integrated with the existing logotype and helped bring character to the overall brand. It was applied to everything from product hardware, packaging, campaigns and furniture. We also introduced a new set of coulours to revive the original look and feel. Introducing cord to the new box design helped decrease the use of bags, and replacing the larger plastic bags with dip dye kraft paper designs improved overal use of material.
