Credits ›
Creative Direction and strategy
by Vanda Daftari
Strategy and copy by
Sacha Jackson, Joni McKervey
and Brad Tiller
Design and illustrations by Vanessa Bourgault,
Katie Brioux, Thiago Costa,
Vanda Daftari and
Maxime Francout
Video campaign by
Johnny F. Kim

Credits ›
Creative Direction and strategy
by Vanda Daftari
Strategy and copy by
Sacha Jackson, Joni McKervey
and Brad Tiller
Design and illustrations by Vanessa Bourgault,
Katie Brioux, Thiago Costa,
Vanda Daftari and
Maxime Francout
Video campaign by
Johnny F. Kim

Credits ›
Creative Direction and strategy
by Vanda Daftari
Strategy and copy by Sacha Jackson, Joni McKervey
and Brad Tiller
Design and illustrations by Vanessa Bourgault,
Katie Brioux,
Thiago Costa,
Vanda Daftari and
Maxime Francout
Video campaign by
Johnny F. Kim

Credits ›
Creative Direction and strategy by Vanda Daftari
Strategy and copy by Sacha Jackson, Joni McKervey and Brad Tiller
Design and illustrations by Vanessa Bourgault, Katie Brioux, Thiago Costa,
Vanda Daftari and Maxime Francout
Video campaign by Johnny F. Kim

Breather is a network of on-demand workspaces located throughout New York City and the world. To draw attention to the density of locations in NYC (150+), we created a subway campaign to speak to New Yorkers on their way to and from work. Through sophisticated illustrations and brief copy, the campaign's aim was to educate the audience on the many ways Breather can solve workplace pain points and enable workers and companies to be part of the Future of Work.
This station domination at Union Square was the third iteration of a summer-long campaign, reaching 6 million impressions, and increasing traffic to the website by approximately 30%.  

Breather is a network of on-demand workspaces located throughout New York City and the world. To draw attention to the density of locations in NYC (150+), we created a subway campaign to speak to New Yorkers on their way to and from work. Through sophisticated illustrations and brief copy, the campaign's aim was to educate the audience on the many ways Breather can solve workplace pain points and enable workers and companies to be part of the Future of Work.
This station domination at Union Square was the third iteration of a summer-long campaign, reaching 6 million impressions, and increasing traffic to the website by approximately 30%.  

Breather is a network of on-demand workspaces located throughout New York City and the world. To draw attention to the density of locations in NYC (150+), we created a subway campaign to speak to New Yorkers on their way to and from work. Through sophisticated illustrations and brief copy, the campaign's aim was to educate the audience on the many ways Breather can solve workplace pain points and enable workers and companies to be part of the Future of Work.
This station domination at Union Square was the third iteration of a summer-long campaign, reaching 6 million impressions, and increasing traffic to the website by approximately 30%.  

Breather is a network of on-demand workspaces located throughout New York City and the world. To draw attention to the density of locations in NYC (150+), we created a subway campaign to speak to New Yorkers on their way to and from work. Through sophisticated illustrations and brief copy, the campaign's aim was to educate the audience on the many ways Breather can solve workplace pain points and enable workers and companies to be part of the Future of Work.
This station domination at Union Square was the third iteration of a summer-long campaign, reaching 6 million impressions, and increasing traffic to the website by approximately 30%.